A newsletter,
not a press release.
The Drop is a weekly newsletter about new TV on the major US streamers. Written by a human. Delivered every Thursday morning. Free.
Most TV coverage is PR in a trench coat. The streamers want you to think every new thing they drop is essential viewing because that justifies what they charge you every month for a library you're never going to finish. It isn't. A lot of it is very bad. Some of it is very good. A tiny slice is worth rearranging your weekend around. The Drop is the accounting of which is which.
What you get
- A short weekly recap of every meaningful new show on the big six streamers
- A Pick of the Week — one thing actually worth your Saturday
- A running tab of what to skip, and why
- No sponsored content dressed as editorial
- No "this isn't just a show — it's a journey"
What you don't get
- Press releases rewritten with adjectives
- Ten emails a week
- "Binge-worthy," "must-watch," or "game-changer"
- A newsletter that pretends the sixth Marvel spinoff is a cultural event
Who writes it
Marty Ralston. Watches too much TV. Got tired of coverage that reads like a press release with adjectives. Started The Drop because somebody had to tell the truth about what's actually worth a Saturday night — and it wasn't going to be the same 12 publications that run the same interview with the same actor pitching the same show.
No venture-backed newsroom. No content farm. One guy, a keyboard, a grievance, a weekly deadline. If something's bad he'll tell you. If something's good he'll tell you exactly why. That's the whole pitch.
Contact
Tips, hate mail, or a show to champion: drop@weekly.thedropnewsletter.com.
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